Kilcup and I were going to Ministry meetings and pounding the tables, saying “What are you talking about? Training is education and education is training. How can you people not believe in it?’ “The Institute had almost gone down a couple of times because the ministries were infighting about who was paying for this and that. It took a long time. But there was movement. We were competing for dollars within the Ministry but not getting acknowledged support for Full-Time-Equiva- lent students. In other words, they kept saying our students were not FTEs, they were people who use us for short courses. And we said, “Well, what do you call a police officer with nine months’ training or a fire fighter?’ It was always an uphill battle. “But they did acknowledge that the place could be successful. Even- tually the Ministry of Education did come on board and said they'd provide administrative funds. And the funding for the JI at New Westminster came out of the Ministry of Advanced Education and allowed us to purchase the property and build that building.” Another pioneer of the Institute, who came to the party later, brought with him an important idea. Bernie Doyle—fresh from having written a Young Offenders Act for Alberta—became the second Principal of the JIBC in 1986. After two years, he got itchy feet when the Northwest Territories made what he thought was an irresistible offer to develop a social-welfare program in Yellowknife. Doyle was a quick-change artist everywhere he went. At the Institute, he advocated a marketing system te sell the Institute’s courses to corporate or other institutional buyers. “The big thing was to develop a comprehensive marketing program to increase awareness of our products here and around the world” Among those making significant contributions in the early years on the Jericho site was Larry Goble. For over a decade and a half, he had been Director of adult education at the downtown YMCA in Vancouver and the Director of the Mountain YMCA in Hamilton before returning to B.C. in 1974 to work with the Attorney General’s Ministry. There he was Regional Director for Vancouver Island and the Lower Mainland for the Justice Coordination Division. Goble joined the Institute to become the original Dean of Educational Services (1978-1988) and then President (1988-2000). His role, among others, was to help remake the Institute more than once with reports that outlined a sustainable future or otherwise made the case for new Divisions. Goble was a thinker and conceptualizer. If there was a problem, he was the one to prepare a report, or make a proposal, or show a way out of, most notably, a funding crisis that was caused by budgetary cutbacks in 1983. That report, “The Justice Institute of British Columbia: Past, Present and Future (August 1984),’ proposed a choice of three ways out of the jam. One of those breakthrough solutions was having students pay their own dire Chu, than @ stuclant ot ine Palica Acadamy --touay Vancouver's Citic; Conste y!a—is at ie iecd in @ tuc-o7-er ai English bay in 1979. ie was @ physizal-jiiness exercise intenced Ev Corsoral Pat McBride to ond iné young officers. Cru's tevr7 vost, as he Gasciines on page 31.